Assertion certainty 3/5 debate potential 1/5

Reich: Troops AI maintains a six-month CAC payback period

Dan Reich · 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised · Apr 17, 2019 · at 18:50

Dan Reich, co-founder and CEO of Troops AI, discusses company unit economics and customer acquisition costs with Nathan Latka.

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“Our payback period is it fluctuates, but it's called six months.”

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Opinion
Reich: Salesforce and legacy CRMs feature painful 1990s-style user interfaces
“A problem with it and many like it is it's incredibly painful to use, right? Like you log into an interface that looks like it's from the nineties with a bunch of fields, forms, buttons, and boxes.”
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Dan Reich Apr 17, 2019 ▶ 17:09 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Disclosure
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“So believe it or not, we just did a series B a few weeks ago. It's public, but we didn't do any press around it. So we raised another about eight million just a few weeks ago.”
Dan Reich Apr 17, 2019 ▶ 20:13 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Assertion Supported
Reich: Troops AI counts WeWork, Slack, Square, and Flexport as customers
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Dan Reich Apr 17, 2019 ▶ 10:22 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Assertion Supported
Reich: Troops AI was likely Slack's first-ever Series A investment
“Slack is actually one of our investors. I think we're the first series A investment they ever made.”
Dan Reich Apr 17, 2019 ▶ 10:51 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
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