Dror Ginzberg, CEO of enterprise video platform WatchIt, discusses inbound lead generation from content marketing and research whitepapers with Nathan Latka.
0:00 / 0:04exact quote · 4.4s
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“So honestly, and very luckily today, as I said, we have more leads than we can take.”
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More from Dror Ginzberg
PredictionNot checkable as stated
Wochit could break $30 million in revenue in 2018
“When I say not so far away, it could be this year.”
Dror GinzbergOct 20, 2018▶ 8:161183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production
Insight
Ginzberg: SMB video tools must sacrifice brand customization for simplicity
“When you target SMBs, you need to provide them with a tool that is that simple so that they can actually use it. Which means by that simple means that your ability to build something which is literally on your brand is close to zero. So it's mostly based on te…”
Dror GinzbergOct 20, 2018▶ 14:241183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production
Insight
Ginzberg: Simple pricing accelerates customer expansion by reducing decision friction
“There's something about the simplicity of our model that is, is very unique, you know, because eventually, you know simple pricing model goes a long way. And when you try to add accesses and criterias and other stuff, it makes things more complex and makes you…”
Dror GinzbergOct 20, 2018▶ 16:381183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production
Disclosure
Wochit enterprise contracts range from $50,000 to nearly $1 million
“And usually our clients commit to a certain volume of production, so it could be that they pay on an annual basis anywhere from 50 grand, but it can go up to close to a million.”
Dror GinzbergOct 20, 2018▶ 3:291183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production
AssertionSupported
Wochit has raised $29M in total venture capital
“We've raised we had a few rounds ever since. We've raised a total of 29.”
Dror GinzbergOct 20, 2018▶ 6:031183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production
AssertionNot checkable as stated
Wochit's ARR is currently north of $10 million
“North of 10.”
Dror GinzbergOct 20, 2018▶ 8:041183 Why 200 Enterprise Clients Pay Him $10m+ to Scale Video Production
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