Jones: Organic Google Search Became G2Xchange's Primary Acquisition Channel
Ron Jones · Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS · Aug 29, 2022 · at 11:20
Ron Jones is the CEO of G2Xchange, a government contracting market intelligence platform. He discusses inbound traffic sources and marketing experiments with Nathan Latka.
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“For the very first time, our primary acquisition channel flipped to Google search or just organic search, you know, broadly. Primarily, it has been direct.”
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