Jovtenko: SaaS pricing should be distinct buckets, not a linear journey
Vlad Jovtenko · How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool · Aug 3, 2022 · at 14:13
RedTrack founder Vlad Jovtenko reflects on key pricing advice received from Competera's CEO that caused RedTrack to completely redesign its SaaS pricing strategy.
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“Your customer pricing is not a journey from lower to higher. Your customer should be in buckets. And that was like, wow, you're so right. And we reshaped our pricing completely.”
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