Vlad Jovtenko discusses benchmarks and milestones required before taking a marketing attribution SaaS company out for Series A funding.
0:00 / 0:04exact quote · 4.5s
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“You don't raise Series A until you got at least 1.5 million.”
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More from Vlad Jovtenko
What-if
Jovtenko: RedTrack would have hit $1M ARR without Ukraine war
“And I mean, I'll be honest, if not, the one Ukraine would be there last three months were a bit rough for us.”
Vlad JovtenkoAug 3, 2022▶ 4:24How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool
AssertionSupported
Jovtenko: Brazilian big-city tech pay is roughly double smaller cities
“Don't hire in Rio or in other big cities because the pay grades, and we actually checked, is probably two times compared to smaller cities.”
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Insight
Jovtenko: SaaS pricing should be distinct buckets, not a linear journey
“Your customer pricing is not a journey from lower to higher. Your customer should be in buckets. And that was like, wow, you're so right. And we reshaped our pricing completely.”
Vlad JovtenkoAug 3, 2022▶ 14:13How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool
AssertionNot checkable as stated
Vlad Jovtenko: RedTrack increased ARPU from $40 to $200 per month
“We for the last two years, that's basically since last time we talked, we increased our average revenue per customer from 400 to close to 200 dollars per month, and that's what people are paying us now.”
Vlad JovtenkoAug 3, 2022▶ 2:00How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool
AssertionNot checkable as stated
Vlad Jovtenko: RedTrack's largest customer pays around $60,000 annually
“Annually around 60 K without overspend.”
Vlad JovtenkoAug 3, 2022▶ 2:58How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool
AssertionNot checkable as stated
Vlad Jovtenko: RedTrack's largest customer tracks over a billion monthly clicks
“Well slightly more than a billion.”
Vlad JovtenkoAug 3, 2022▶ 3:31How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool
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