Kargman: Kargo works with almost every Fortune 1000 advertiser
Harry Kargman · 798: Mobile Ad Tech Passes $100m in Revenues · Sep 30, 2017 · at 6:21
Harry Kargman, founder and CEO of Kargo, discusses advertiser participation on Kargo's mobile advertising marketplace with Nathan Latka.
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“We have almost virtually every single one of the Fortune 1000 largest advertisers.”
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More from Harry Kargman
Kargman: Kargo sees every North American user monthly
“We see every user in North America every month, and most users every day.”
Kargman: Kargo is the largest mobile brand advertising company
“So Cargo is the largest brand advertising company for mobile.”
Kargman: Kargo rejects nine out of every ten publishers
“And that's the big thing is like, we turned down nine out of every 10 publishers. We're so focused on quality.”
Kargman: Kargo delivers publisher CPMs 3x to 10x higher than open exchanges
“We try to deliver CPMs to our publishers based upon the quality of the ad creative that we delivered and the fact that we've, they've entrusted us to give us access to these super high end properties. At least three to five X and sometimes 10 X higher from a C…”
Kargman: Kargo passed $100M in annual revenue in 2015
“So we announced in 2015 that we passed a hundred million in annual revenue.”
Kargo operates exclusively via private marketplaces, refusing open programmatic
“Cargo does not do open. We do private marketplace deals with the biggest and best advertisers, because we want to maintain that quality level, and we want the look and experience to be unique to what we can create and build on the mobile platform.”