Kargo operates exclusively via private marketplaces, refusing open programmatic
Harry Kargman · 798: Mobile Ad Tech Passes $100m in Revenues · Sep 30, 2017 · at 13:28
Harry Kargman, CEO of Kargo, explains the company's product and monetization strategy regarding programmatic advertising.
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“Cargo does not do open. We do private marketplace deals with the biggest and best advertisers, because we want to maintain that quality level, and we want the look and experience to be unique to what we can create and build on the mobile platform.”
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