Disclosure certainty 4/5 debate potential 2/5

Bizzabo is willing to accept a two-year CAC payback period

Eran Ben-Shushan · Will Bizzabo Announce A Major Acquisition Next Month? (Flashback) · Jul 14, 2021 · at 19:23

Bizzabo CEO Eran Ben-Shushan explains customer acquisition cost thresholds to Nathan Latka, expressing confidence in long-term customer lifetime value.

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“Yes. ... Because we know that those who are buying our product really need it, and we feel confident about the LTV.”

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Assertion Not checkable as stated

Ben-Shushan: Bizzabo has customers switching over from Cvent

“There are.”

Eran Ben-Shushan Jul 14, 2021 ▶ 20:34 Will Bizzabo Announce A Major Acquisition Next Month? (Flashback)

Disclosure

Ben-Shushan is willing to burn $1M/month to drive Bizzabo growth

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Eran Ben-Shushan Jul 14, 2021 ▶ 18:25 Will Bizzabo Announce A Major Acquisition Next Month? (Flashback)

Assertion Not checkable as stated

Ben-Shushan: Bizzabo Average Annual Contract Value Is $25,000

“We have three different cohorts, but I would say across the board, the average is 20 five K. 25,000 bucks.”

Eran Ben-Shushan Jul 14, 2021 ▶ 2:56 Will Bizzabo Announce A Major Acquisition Next Month? (Flashback)

Assertion Not checkable as stated

Ben-Shushan: Bizzabo maintains 80% gross retention and negative net churn

“So in terms of gross churn, that would be around, I would say, 80%. And in the past you know, Six months or so, negative net churn, so overall pretty healthy. No, no, no. Retention.”

Eran Ben-Shushan Jul 14, 2021 ▶ 5:19 Will Bizzabo Announce A Major Acquisition Next Month? (Flashback)

Assertion Not checkable as stated

Ben-Shushan: Bizzabo generates 20% to 25% annual revenue expansion

“It's between 20 to 25.”

Eran Ben-Shushan Jul 14, 2021 ▶ 5:55 Will Bizzabo Announce A Major Acquisition Next Month? (Flashback)

Disclosure

Ben-Shushan: Bizzabo Has Raised $56 Million to Date

“We, no, we raised to date, fifty-six million dollars.”

Eran Ben-Shushan Jul 14, 2021 ▶ 12:48 Will Bizzabo Announce A Major Acquisition Next Month? (Flashback)

Bizzabo is willing to accept a two-year CAC payback period

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