Mike Doherty is the CEO of Jelly. He shares the programmatic audio platform's gross margin metrics with Nathan Latka.
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“Well we did in Q three, 85% gross margins. That was up from 83%.”
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More from Mike Doherty
AssertionNot checkable as stated
Jelly's platform addresses 65% of all US radio listener share
“If you look at listener share, we probably had about 65% listener share right now of all listening of radio that you can essentially address if you want to buy an ad”
Mike DohertyJun 18, 2018▶ 8:431059 $100m In Audio Ad Spend Goes Through Our Platform
AssertionNot checkable as stated
Jelly achieved 400% year-over-year revenue growth in 2017
“400% growth year over year.”
Mike DohertyJun 18, 2018▶ 10:421059 $100m In Audio Ad Spend Goes Through Our Platform
AssertionSupported
iHeart controls approximately 30% of the US national advertising market
“Not only were they a big source of their big customer, but they attracted the rest of the market. So a fear of missing out concept when you have someone who represents about 30% market share in the U.S. Of national advertising.”
Mike DohertyJun 18, 2018▶ 11:331059 $100m In Audio Ad Spend Goes Through Our Platform
AssertionSupported
iHeartMedia models broadcast radio demographics using its mobile app data
“One of our partners, I heart media with I heart radio has an app where they can learn a lot about the audience. They take that mobile app and take the data from that and use that as a way of projecting onto a radio station guesses as to who the people are that…”
Mike DohertyJun 18, 2018▶ 17:001059 $100m In Audio Ad Spend Goes Through Our Platform
AssertionSupported
Broadcast radio captures 80% of all US audio advertising spend
“The reason why we started there was that's where like basically eight out of 10 dollars of all audio advertising was sitting.”
Mike DohertyJun 18, 2018▶ 4:021059 $100m In Audio Ad Spend Goes Through Our Platform
AssertionNot checkable as stated
Jelly processes approximately $100 million in ad spend through its platform
“We're processing about a hundred million dollars of spend to the platform right now”
Mike DohertyJun 18, 2018▶ 4:471059 $100m In Audio Ad Spend Goes Through Our Platform
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