Assertion certainty 4/5 debate potential 1/5

Jelly processes approximately $100 million in ad spend through its platform

Mike Doherty · 1059 $100m In Audio Ad Spend Goes Through Our Platform · Jun 18, 2018 · at 4:47

Mike Doherty, CEO and co-founder of Jelly, discusses the programmatic audio exchange's transaction volume with Nathan Latka.

0:00 / 0:03exact quote · 3.9s
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“We're processing about a hundred million dollars of spend to the platform right now”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Mike Doherty

Assertion Not checkable as stated
Jelly's platform addresses 65% of all US radio listener share
“If you look at listener share, we probably had about 65% listener share right now of all listening of radio that you can essentially address if you want to buy an ad”
Mike Doherty Jun 18, 2018 ▶ 8:43 1059 $100m In Audio Ad Spend Goes Through Our Platform
Assertion Not checkable as stated
Jelly achieved 400% year-over-year revenue growth in 2017
“400% growth year over year.”
Mike Doherty Jun 18, 2018 ▶ 10:42 1059 $100m In Audio Ad Spend Goes Through Our Platform
Assertion Supported
iHeart controls approximately 30% of the US national advertising market
“Not only were they a big source of their big customer, but they attracted the rest of the market. So a fear of missing out concept when you have someone who represents about 30% market share in the U.S. Of national advertising.”
Mike Doherty Jun 18, 2018 ▶ 11:33 1059 $100m In Audio Ad Spend Goes Through Our Platform
Assertion Supported
iHeartMedia models broadcast radio demographics using its mobile app data
“One of our partners, I heart media with I heart radio has an app where they can learn a lot about the audience. They take that mobile app and take the data from that and use that as a way of projecting onto a radio station guesses as to who the people are that…”
Mike Doherty Jun 18, 2018 ▶ 17:00 1059 $100m In Audio Ad Spend Goes Through Our Platform
Assertion Supported
Broadcast radio captures 80% of all US audio advertising spend
“The reason why we started there was that's where like basically eight out of 10 dollars of all audio advertising was sitting.”
Mike Doherty Jun 18, 2018 ▶ 4:02 1059 $100m In Audio Ad Spend Goes Through Our Platform
Assertion Not checkable as stated
Jelly generates $1M in monthly recurring software revenue across 2,300 stations
“We generate currently about a million dollars a month from 2300 radio stations and recurring software.”
Mike Doherty Jun 18, 2018 ▶ 5:37 1059 $100m In Audio Ad Spend Goes Through Our Platform
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