LinkIt targets 30 North American operators with contracts up to $6M
Douglas Lusted · EP 363: Google AdSense for Physical BillBoards Does $250k with Douglas Lusted · Jul 22, 2016 · at 10:58
Douglas Lusted, founder and CEO of LinkIt, discusses customer lifetime value and enterprise sales targeting with Nathan Latka.
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“We really are only going after like the top 30 guys in the industry. There's only really 30, 30 in Canada and US that are worth our time, and those 30 would be anywhere from 600,000 to six million a year, depending on who it is.”
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More from Douglas Lusted
LinkIt tracks billboard audiences using Wi-Fi sensors instead of cameras
“We have guys who use cameras. So they put a camera on the screen and track people. We actually track people through small wifi sensors.”
The digital billboard industry is growing revenue by about 35% annually
“I don't think it's going to, you know, I don't think the industry is going to fold by any means. It's growing by about 35% per year.”
Ontario Lottery and Gaming is piloting LinkIt across 9,000 digital screens
“The biggest customer prospect we have now who actually is doing a pilot is OLG, which is the Ontario lottery gaming in Canada. They have 9000 screens out there. That's the largest one in Canada.”
LinkIt generated approximately $100,000 in first-year revenue
“Our first year revenue was about a 100,000.”