Assertion Supported
LinkIt tracks billboard audiences using Wi-Fi sensors instead of cameras
“We have guys who use cameras. So they put a camera on the screen and track people. We actually track people through small wifi sensors.”
Assertion Contradicted
The digital billboard industry is growing revenue by about 35% annually
“I don't think it's going to, you know, I don't think the industry is going to fold by any means. It's growing by about 35% per year.”
Assertion Not checkable as stated
Ontario Lottery and Gaming is piloting LinkIt across 9,000 digital screens
“The biggest customer prospect we have now who actually is doing a pilot is OLG, which is the Ontario lottery gaming in Canada. They have 9000 screens out there. That's the largest one in Canada.”
Assertion Not checkable as stated
LinkIt generated approximately $100,000 in first-year revenue
“Our first year revenue was about a 100,000.”
Assertion Supported
LinkIt has raised approximately $1M CAD across two seed rounds
“No we've raised two seed rounds. In total, we've raised about a million dollars. Well, Canadian, which is about 50 cents US these days, but no, we've raised capital.”
Assertion Partly supported
LinkIt raised $600K–$650K from XDL Capital and BDC
“We had raised about six, 650,000. And we raised it from XDL capital, which is a local VC in Toronto, as well as BDC, which is kind of like a government BC out in Canada.”
Assertion Not checkable as stated
LinkIt is pacing to reach nearly $1 million in 2016 revenue
“This year we're on pace to do just under a million.”
Assertion Contradicted
Buying billboard ads requires calling owners rather than online bidding
“Cause right now you can't do that. You have to physically call the billboard owner and try and make a deal. So real time bidding is what I would do with it.”
Disclosure
LinkIt targets 30 North American operators with contracts up to $6M
“We really are only going after like the top 30 guys in the industry. There's only really 30, 30 in Canada and US that are worth our time, and those 30 would be anywhere from 600,000 to six million a year, depending on who it is.”
Disclosure
LinkIt sells annual subscriptions to screen network owners and advertisers
“So we sell it as an annual subscription to the network owners, so the guys who own the digital screens, or sometimes we'll sell it directly to the advertiser who wants to see that data back.”
Assertion Not checkable as stated
LinkIt generated approximately $250,000 in total revenue in 2015
“Well, 2015 total revenue was about 250,000.”
Assertion Not checkable as stated
LinkIt reached approximately $25,000 in monthly recurring revenue in May 2016
“We're at about 25,000.”
Assertion Not checkable as stated
Six of LinkIt's 18 enterprise pilots converted to paying customers
“So we have, like, out of the 18 customers all 18 of them were kind of started out as pilots, which is kind of an ugly term for us, but we often have to go through fairly long pilots, and then we've had about six of those 18 converts so far.”
