Disclosure certainty 3/5 debate potential 1/5

Golden: BeFoundOnline averages $10,000 to $15,000 monthly retainer fees

Dan Golden · EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden · Nov 23, 2016 · at 11:13

Dan Golden, CEO of BeFoundOnline, breaks down client contract sizes and fee structures with host Nathan Latka.

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“Probably if we were going to do a weighted average, probably 10 to 15 K a month in, in fees.”

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Insight
Golden: Agency Side-Project Software Will Never Be Best in Class
“If technology is a side project for a marketing services firm, it's never gonna be best in class, and the clients that sign up for it are gonna be stuck using a proprietary tool”
Dan Golden Nov 23, 2016 ▶ 9:16 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Insight
Golden: Agency churn happens when client contacts change jobs
“Usually when our main client contacts go to, ah, you know, quit or go to a different company and new blood comes in and brings in their guys is when we have our churn.”
Dan Golden Nov 23, 2016 ▶ 12:30 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Assertion Not checkable as stated
Golden: BeFoundOnline reached about $7M in 2015 revenue
“2015, I think about seven million.”
Dan Golden Nov 23, 2016 ▶ 3:53 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
BeFoundOnline sets 2016 revenue goal between $8M and $9M
“Our goal for this year is eight or eight or nine.”
Dan Golden Nov 23, 2016 ▶ 3:58 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
BeFoundOnline targets a 12% net profit margin for 2016
“Our aim is our aim is 12%.”
Dan Golden Nov 23, 2016 ▶ 4:48 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
Golden: BeFoundOnline spends $50k monthly on software tools
“50 grand a month on different tools.”
Dan Golden Nov 23, 2016 ▶ 6:42 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
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