Dan Golden

Co-Founder and President, Be Found Online · 1 appearance on the record.

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founderexecutiveinvestoracademicbefoundonline.com ↗

Dan Golden co-founded Chicago-based digital marketing agency Be Found Online (BFO) in 2009, scaling it into a multi-million-dollar performance search and media agency recognized multiple times on the Inc. 5000 list. Prior to BFO, he managed enterprise search accounts at Performics and has lectured on digital marketing at DePaul and Northwestern.

9statements → 1claims → 0claims resolved → 3.67/5average certainty → 1.33/5average debate potential → 5said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 2 insights · 6 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Dan Golden on measured tape to publish a rate. This says nothing about how they speak.

Everything Dan Golden said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Golden: Agency Side-Project Software Will Never Be Best in Class
“If technology is a side project for a marketing services firm, it's never gonna be best in class, and the clients that sign up for it are gonna be stuck using a proprietary tool”
Dan Golden Nov 23, 2016 ▶ 9:16 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Insight
Golden: Agency churn happens when client contacts change jobs
“Usually when our main client contacts go to, ah, you know, quit or go to a different company and new blood comes in and brings in their guys is when we have our churn.”
Dan Golden Nov 23, 2016 ▶ 12:30 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Assertion Not checkable as stated
Golden: BeFoundOnline reached about $7M in 2015 revenue
“2015, I think about seven million.”
Dan Golden Nov 23, 2016 ▶ 3:53 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
BeFoundOnline sets 2016 revenue goal between $8M and $9M
“Our goal for this year is eight or eight or nine.”
Dan Golden Nov 23, 2016 ▶ 3:58 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
BeFoundOnline targets a 12% net profit margin for 2016
“Our aim is our aim is 12%.”
Dan Golden Nov 23, 2016 ▶ 4:48 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
Golden: BeFoundOnline spends $50k monthly on software tools
“50 grand a month on different tools.”
Dan Golden Nov 23, 2016 ▶ 6:42 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
Golden: BeFoundOnline averages $10,000 to $15,000 monthly retainer fees
“Probably if we were going to do a weighted average, probably 10 to 15 K a month in, in fees.”
Dan Golden Nov 23, 2016 ▶ 11:13 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
Golden: BeFoundOnline employs about 50 US full-timers and 70 people globally
“So we have about 50 full timers in the US. If we add everything up, we have about 70.”
Dan Golden Nov 23, 2016 ▶ 5:36 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden
Disclosure
Golden: BeFoundOnline manages between 60 and 80 active clients
“We have about somewhere between 60 and 80.”
Dan Golden Nov 23, 2016 ▶ 9:51 EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden

The other half of the tape: Dan Golden's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 5

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Appearances (1)

EpisodeDateSpeaking time
EP 487: $8M in Agency Revenue, 12% Target Net Margin with BeFoundOnline.com CEO Dan Golden Nov 23, 2016 9m
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