Altshuler: Sales Hacker events draw about 2,500 attendees per conference
Max Altshuler · EP 516: SalesHacker $2.5m 2015 Revenue Helping Sales Reps Get Smarter with CEO Max Altshculer · Dec 22, 2016 · at 2:36
Max Altshuler, founder and CEO of Sales Hacker, breaks down his media company's event operations and attendance numbers with Nathan Latka.
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“We do crowdsource content on our blog, and then a couple conferences a year, about 2500 people at each conference focus on future sales.”
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Altshuler: Sell event sponsorships before booking a venue
“You should start selling sponsorships before you have the venue.”
Altshuler: 75% of conference revenue comes from sponsorships, 25% from tickets
“You get 75% of your income through sponsorships, about 25% of your income through ticket sales.”
Altshuler: Sales Hacker generated $1.2M in sponsorships for June 2016 conference
“Sponsor revenue for that one is about 1.2 and change.”
Altshuler: Sales Hacker kept its June 2016 conference costs under $1M
“Yeah, so our costs were sub one million, right around”