Altshuler: Sales Hacker kept its June 2016 conference costs under $1M
Max Altshuler · EP 516: SalesHacker $2.5m 2015 Revenue Helping Sales Reps Get Smarter with CEO Max Altshculer · Dec 22, 2016 · at 4:42
Max Altshuler discusses event expense management and profitability for Sales Hacker's June 2016 conference.
0:00 / 0:05exact quote · 5.1s
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“Yeah, so our costs were sub one million, right around”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Max Altshuler
Altshuler: Sell event sponsorships before booking a venue
“You should start selling sponsorships before you have the venue.”
Altshuler: 75% of conference revenue comes from sponsorships, 25% from tickets
“You get 75% of your income through sponsorships, about 25% of your income through ticket sales.”
Altshuler: Sales Hacker generated $1.2M in sponsorships for June 2016 conference
“Sponsor revenue for that one is about 1.2 and change.”
Altshuler: Use early sponsor payments to fund conference expenses
“Incentivizing sponsors to sign up early and pay early is imperative because you want to pay for the conference out of conference revenues. You don't want to go into pocket.”