Altshuler: Use early sponsor payments to fund conference expenses
Max Altshuler · EP 516: SalesHacker $2.5m 2015 Revenue Helping Sales Reps Get Smarter with CEO Max Altshculer · Dec 22, 2016 · at 7:31
Max Altshuler explains the financial strategy of cash flow management for commercial B2B events.
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“Incentivizing sponsors to sign up early and pay early is imperative because you want to pay for the conference out of conference revenues. You don't want to go into pocket.”
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More from Max Altshuler
Altshuler: Sell event sponsorships before booking a venue
“You should start selling sponsorships before you have the venue.”
Altshuler: 75% of conference revenue comes from sponsorships, 25% from tickets
“You get 75% of your income through sponsorships, about 25% of your income through ticket sales.”
Altshuler: Sales Hacker generated $1.2M in sponsorships for June 2016 conference
“Sponsor revenue for that one is about 1.2 and change.”
Altshuler: Sales Hacker kept its June 2016 conference costs under $1M
“Yeah, so our costs were sub one million, right around”