James Sturges is co-founder of AskHR, an enterprise AI knowledge platform. He explains how in-person networking at industry events drove early customer acquisition.
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“And we've had our, I think some of our really early success actually came from also going to two different major conferences, in which case we sort of all got together and did a lot of strategies.”
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More from James Sturges
Disclosure
Sturges: AskHR turned down investors to avoid 'dumb money'
“In this most recent raise, we actually said no to a few investors because we didn't want to take what's, you know, what I'm calling dumb money. So we really wanted money that would get us into you know, partners equity partners that would basically help us sor…”
James SturgesDec 28, 2019▶ 6:261617 How He Closed 50,000 Seat Deals on Day 1
AssertionNot checkable as stated
Sturges: AskHR launched with about a dozen major customers, including Fortune 500
“So officially we're pre-revenue, but we have we've launched with probably about a dozen major customers and then a couple of other smaller customers. And we're lucky that some of those customers are in the fortune 500 space.”
James SturgesDec 28, 2019▶ 1:201617 How He Closed 50,000 Seat Deals on Day 1
AssertionNot checkable as stated
Sturges: All AskHR customers are paid, revenue-generating accounts
“The product, so all of our customers are paid. So we're actually generating revenue from our existing customers.”
James SturgesDec 28, 2019▶ 7:591617 How He Closed 50,000 Seat Deals on Day 1
AssertionNot checkable as stated
Sturges: AskHR customer revenue covers salaries, servers, and R&D
“It's covering salaries for our employees. It's covering our server costs and fees, and it's covering our R and D costs.”
James SturgesDec 28, 2019▶ 8:131617 How He Closed 50,000 Seat Deals on Day 1
AssertionNot checkable as stated
Sturges: AskHR closes five-to-six-figure deals and has two 50,000-seat customers
“From a revenue standpoint, we typically do probably five to six figure deals with those customers. And some of that will be our current product. And some of that will be sort of service based customer software that we're integrating on top of that. So integrat…”
James SturgesDec 28, 2019▶ 10:241617 How He Closed 50,000 Seat Deals on Day 1
AssertionNot checkable as stated
Sturges: AskHR has had zero seat loss in year one
“We have not, you know, I think we're lucky because we are in our first year, but we have not had any loss of seats yet.”
James SturgesDec 28, 2019▶ 14:171617 How He Closed 50,000 Seat Deals on Day 1
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