Suski: High Affiliate Commissions Pay Off Through Pricing and Spillover Awareness
Lucjan Suski · How we grew to $15M with less than $1M marketing spend · Apr 26, 2023 · at 11:56
Lucjan Suski, CEO of Surfer, explains the economics of paying recurring 30% lifetime affiliate commissions in SaaS.
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“But if your price higher, you have, you'll have some leeway to do that. So that's one. And the actual commission is lower. Because if you chase, like, big affiliates then you'll get brand awareness because, you know, they will show it to their community, spread the word, so brand awareness is, like, you cannot measure that. Affiliate links are often, often skipped as well, so.”
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