DiLoreto: Dollar-Based Commissions Incentivize Reps to Oversell Unneeded Packages
Dan DiLoreto · UBIweb Makes $1.7m/year Helping Plumbers Launch Websites · Oct 17, 2020 · at 17:51
Dan DiLoreto, co-founder of UBI Web, argues to Nathan Latka that percentage-based sales incentives encourage bad sales behavior and increase customer churn.
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“If we remunerate them too much based on dollars sold, then they're going to force packages that clients don't need.”
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