Pierce: eTailInsights bootstrapped with roughly $100k in founder capital
Darren Pierce · EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce · Jan 14, 2017 · at 11:29
Darren Pierce, CEO of eTailInsights, discusses the company's funding history with Nathan Latka.
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“Yeah, we have not raised any capital. We are bootstrapped. Me and two of my partners put money in early. It was about 100,000 collectively.”
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More from Darren Pierce
Pierce: eTailInsights sees 28% unadjusted churn, 18% adjusted churn
“So we renew at 82%. So the adjusted churn rate there is 18. And the reason we adjust is that about 10% of our customer base tends to either go out of business or shift focus. So if you take that out we say our churn rate's 18%. If you add that in, it's 28%.”
Pierce says eTailInsights will pay up to $400 per inbound click
“We are not good at generate a lot of inbound sales but we will pay, you know, we will pay on up to 400 dollars per click for the right customer.”
Pierce: eTailInsights expects TAM to grow from 3,000 to 20,000 companies next year
“So our total available market today is about, you know, 3000 companies, 3000 potential customers, and we have 150 of those. But we expect that to grow to about 20,000 next year.”
Pierce: eTailInsights has ~150 customers averaging $9,000 per year
“We have about a 150 customers.
And our average is skewed down a little bit because we have a, what we call a small business addition that's for real
You know, true startups that maybe have no sales team or one salesperson.
So even, you know, skewed down our av…”