Pierce: eTailInsights sees 28% unadjusted churn, 18% adjusted churn
Darren Pierce · EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce · Jan 14, 2017 · at 6:21
Darren Pierce, CEO of eTailInsights, breaks down the company's annual churn and renewal rates to Nathan Latka.
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“So we renew at 82%. So the adjusted churn rate there is 18. And the reason we adjust is that about 10% of our customer base tends to either go out of business or shift focus. So if you take that out we say our churn rate's 18%. If you add that in, it's 28%.”
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Pierce says eTailInsights will pay up to $400 per inbound click
“We are not good at generate a lot of inbound sales but we will pay, you know, we will pay on up to 400 dollars per click for the right customer.”
Pierce: eTailInsights expects TAM to grow from 3,000 to 20,000 companies next year
“So our total available market today is about, you know, 3000 companies, 3000 potential customers, and we have 150 of those. But we expect that to grow to about 20,000 next year.”
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“We have about a 150 customers.
And our average is skewed down a little bit because we have a, what we call a small business addition that's for real
You know, true startups that maybe have no sales team or one salesperson.
So even, you know, skewed down our av…”
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“I'll give you a range where we do between one and five million annually.”
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“That model comes in at about 65% cost and that's adjusted... Cost to revenue, cost annual contract value. And that does adjust for their share of overhead too.”
Pierce: eTailInsights plans to begin indexing all retail websites globally next year
“We today index and we publish the United States market, the 10,000 largest retailers in the U S. But for six years in kind of our backend, we, we've been tracking hundreds of thousands of retailers globally. And next year, we're going to flip the back end to t…”