StarZero All shows Try the podcast clipper →

Darren Pierce

Founder & Chairman, etailinsights · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperator

Darren Pierce is an e-commerce entrepreneur who founded etailinsights, an intelligence platform tracking online retailers. He later launched MessageBuy, an SMS marketing platform, following earlier sales leadership roles at First Research and Bronto Software.

11statements → 6claims → 0claims resolved → 4/5average certainty → 1.27/5average debate potential → 5said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 5 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Darren argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Darren Pierce on measured tape to publish a rate. This says nothing about how they speak.

Everything Darren Pierce said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Pierce: eTailInsights sees 28% unadjusted churn, 18% adjusted churn
“So we renew at 82%. So the adjusted churn rate there is 18. And the reason we adjust is that about 10% of our customer base tends to either go out of business or shift focus. So if you take that out we say our churn rate's 18%. If you add that in, it's 28%.”
Darren Pierce Jan 14, 2017 ▶ 6:21 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Disclosure
Pierce says eTailInsights will pay up to $400 per inbound click
“We are not good at generate a lot of inbound sales but we will pay, you know, we will pay on up to 400 dollars per click for the right customer.”
Darren Pierce Jan 14, 2017 ▶ 7:21 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Prediction Not checkable as stated
Pierce: eTailInsights expects TAM to grow from 3,000 to 20,000 companies next year
“So our total available market today is about, you know, 3000 companies, 3000 potential customers, and we have 150 of those. But we expect that to grow to about 20,000 next year.”
Darren Pierce Jan 14, 2017 ▶ 8:55 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Assertion Not checkable as stated
Pierce: eTailInsights has ~150 customers averaging $9,000 per year
“We have about a 150 customers. And our average is skewed down a little bit because we have a, what we call a small business addition that's for real You know, true startups that maybe have no sales team or one salesperson. So even, you know, skewed down our av…”
Darren Pierce Jan 14, 2017 ▶ 4:14 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Assertion Not checkable as stated
Pierce: eTailInsights generates between $1M and $5M in annual revenue
“I'll give you a range where we do between one and five million annually.”
Darren Pierce Jan 14, 2017 ▶ 4:58 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Assertion Not checkable as stated
Pierce: Outbound CAC is roughly 65% of first-year ACV
“That model comes in at about 65% cost and that's adjusted... Cost to revenue, cost annual contract value. And that does adjust for their share of overhead too.”
Darren Pierce Jan 14, 2017 ▶ 7:02 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Disclosure
Pierce: eTailInsights plans to begin indexing all retail websites globally next year
“We today index and we publish the United States market, the 10,000 largest retailers in the U S. But for six years in kind of our backend, we, we've been tracking hundreds of thousands of retailers globally. And next year, we're going to flip the back end to t…”
Darren Pierce Jan 14, 2017 ▶ 8:10 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Disclosure
Pierce's dream exit valuation for eTailInsights is $100 million
“My dream number would be one hundred million.”
Darren Pierce Jan 14, 2017 ▶ 10:15 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Disclosure
Pierce: eTailInsights bootstrapped with roughly $100k in founder capital
“Yeah, we have not raised any capital. We are bootstrapped. Me and two of my partners put money in early. It was about 100,000 collectively.”
Darren Pierce Jan 14, 2017 ▶ 11:29 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Disclosure
Pierce: eTailInsights built proprietary crawlers to source its own data
“Believe it or not, we don't, we source it all ourself. We've built our own tech. My partner is a, you know, he's an engineer by trade, so he's built everything from scratch. We have our own crawlers. Everything's our own, but we do license some information.”
Darren Pierce Jan 14, 2017 ▶ 12:51 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce
Assertion Not checkable as stated
Pierce: eTailInsights typically grows 20% to 30% per year
“We tend to grow roughly 20 to 30% per year.”
Darren Pierce Jan 14, 2017 ▶ 5:20 EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce

The other half of the tape: Darren Pierce's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Bobby Martin 4Nathan Latka 1

Every mention by year

tap a year for its mentions
0031522017episodesmentions
0122017episodes it came up in
001.312.522017episodesmentions per episode
2017 5 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 539: eTailInsights Bootstrapped, $1.4m ARR Ecommerce Data with CEO Darren Pierce Jan 14, 2017 7m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more