SalesRoads caps its client roster at 20 to preserve retention
David Krieger · SalesRoads: SaaS Companies Hire Him To Build SDR Team · Aug 3, 2020 · at 7:09
David Krieger, founder of SDR agency SalesRoads, discusses why he intentionally limits client volume rather than scaling broadly.
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“We have about 20 clients right now, but what we, what we've found, and listen, this is kind of a little antithetical probably to a lot of the people that are listening to you, but we, you know, we help our clients scale, but what we found is that to really do inside sales well, and it's complicated, right, it's hard to do it as an internal company, right, and to do it well, and to do it for 20 clients is also really hard to do it well, and so what we found is we want to actually limit the number of clients that we have, And make sure that we make them super successful and super happy because all of the work is, we don't make money for the first few months of launching something. The amount of time that we put into the strategy to training the reps, finding the right reps, it just doesn't work unless our retention rates are really high. And so what we've done is we've limited the number of companies that we work with and we just do a bang up job with those companies and we've stayed boutique”
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