Linda Holliday, CEO of Citia, shares her perspective on enterprise sales and how large corporations share identical operational challenges.
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“Customers all have the same problems, right? So it's a little bit indistinguishable when you go between like a Comcast, a GE, you know, they all have the same scale problems. They all have you know, the growth, their own kind of internal processes, a lot of their challenges are, have to do with being big.”
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More from Linda Holliday
Opinion
Holliday: Publishers are romantic about content; enterprises like GE focus on winning
“You know, the problem with publishers is they're very romantic about what they make. GE just wants to survive or win.”
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Opinion
Holliday: Citia's enterprise customer retention is permanent like Oracle or AWS
“I think permanent myself. I mean, I can be proved wrong, but I think it's just like an Oracle or AWS”
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PredictionNot checkable as stated
Holliday: All digital content is transitioning to streaming formats
“So all content's going there. It's going to stream. So every company has to make streaming content. If they want to participate, In the next internet.”
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Disclosure
Holliday: Citia prices by content cards rather than user seats
“So instead of pricing by the seat, we price by cards.”
Linda HollidayApr 12, 2018▶ 3:04992 Is She Building The New Wordpress for Enterprise?
Insight
Holliday: Content architecture has shifted from monolithic websites to modular streams
“Because what's happened is we've kind of gone to a small piece ecology. Like a lot of what was built in the past was built on almost like a high rise. Like you had a giant website and you had all these special purpose digital content elements and they're big a…”
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Insight
Holliday: Managing unsynced enterprise media across channels creates liability
“Managing all of that media across all these regions and channels is not just difficult. It's a liability issue.”
Linda HollidayApr 12, 2018▶ 5:48992 Is She Building The New Wordpress for Enterprise?
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