Linda Holliday, founder and CEO of content platform Citia, explains the market thesis behind her enterprise media technology company.
0:00 / 0:08exact quote · 8.6s
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“So all content's going there. It's going to stream. So every company has to make streaming content. If they want to participate, In the next internet.”
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More from Linda Holliday
Opinion
Holliday: Publishers are romantic about content; enterprises like GE focus on winning
“You know, the problem with publishers is they're very romantic about what they make. GE just wants to survive or win.”
Linda HollidayApr 12, 2018▶ 8:03992 Is She Building The New Wordpress for Enterprise?
Opinion
Holliday: Citia's enterprise customer retention is permanent like Oracle or AWS
“I think permanent myself. I mean, I can be proved wrong, but I think it's just like an Oracle or AWS”
Linda HollidayApr 12, 2018▶ 19:03992 Is She Building The New Wordpress for Enterprise?
Disclosure
Holliday: Citia prices by content cards rather than user seats
“So instead of pricing by the seat, we price by cards.”
Linda HollidayApr 12, 2018▶ 3:04992 Is She Building The New Wordpress for Enterprise?
Insight
Holliday: Content architecture has shifted from monolithic websites to modular streams
“Because what's happened is we've kind of gone to a small piece ecology. Like a lot of what was built in the past was built on almost like a high rise. Like you had a giant website and you had all these special purpose digital content elements and they're big a…”
Linda HollidayApr 12, 2018▶ 4:45992 Is She Building The New Wordpress for Enterprise?
Insight
Holliday: Managing unsynced enterprise media across channels creates liability
“Managing all of that media across all these regions and channels is not just difficult. It's a liability issue.”
Linda HollidayApr 12, 2018▶ 5:48992 Is She Building The New Wordpress for Enterprise?
AssertionNot checkable as stated
Holliday: Citia typically secures verbal commitments in first enterprise meetings
“The sales cycle's short. The pay cycle's long. So, I mean, we usually get a yes in the first meeting but we are kind of cherry picking who we call on.”
Linda HollidayApr 12, 2018▶ 7:40992 Is She Building The New Wordpress for Enterprise?
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