Author Bob Burg names his favorite business book of all time during Nathan Latka's rapid-fire question segment.
Disclosure
Burg Charges $20,000 Per Keynote Speaking Engagement
“Well, I'm now at 20,000 dollars per talk.”
Assertion Not publicly verifiable
Burg's First Book 'Endless Referrals' Sold Over 250,000 Copies
“Eventually we'd sell so many of those first books and less referrals well over a quarter million.”
Assertion Not checkable as stated
Burg Still Does 5 to 7 Weekly Interviews for 'The Go-Giver'
“This book has been out since two, since the winter of 2008, and I continue to do probably five, six, seven interviews a week on this book.”
Assertion Not checkable as stated
Burg's Agent Sold 'Endless Referrals' to the First Publisher Pitched
“Randy just introduced me to his agent, and his agent liked the book, and took it to the first publisher, actually, that he spoke with, and we got it published.”
Insight
Burg: Giving Value Does Not Mean Giving Products Away for Free
“Giving value doesn't mean you just give things away for free. There is a time and place for that. Of course, when we put out information in order to attract people to learn more about what we do by giving them a free chapter or a free video or this, that that'…”
Assertion Not checkable as stated
Burg's Combined Email Newsletter Lists Total Over 30,000 Subscribers
“Well, we must have about 30,000, a little over 30,000 altogether through actually a couple of different lists, but basically over 30,000, which isn't as big as a lot of lists.”