Insight certainty 3/5 debate potential 2/5

Van Voorhis: Reps skipping pipeline stages indicates too many irrelevant stages

Kyle Van Voorhis · How I use sales data to increase revenue without hiring more reps · Jun 30, 2023 · at 16:14

This episode carries Kyle Van Voorhis's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Kyle Van Voorhis, sales consultant and keynote speaker at SaaSOpen, explains how to structure and diagnose deal stages in B2B sales pipelines.

0:00 / 0:06exact quote · 6.3s
720p mp4 · rendered on demand · StarZero watermark
“If you find your sales rep skipping stages, In your deal stages, that means you probably have too many stages and they're not relevant.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Kyle Van Voorhis

Insight
Van Voorhis: Account executives should prospect until meetings fill their days
“I like AEs prospecting as well. Until we get to scale, and the AEs are truly back-to-back in meetings all day, and working pipeline, they're also doing activities.”
Kyle Van Voorhis Jun 30, 2023 ▶ 9:28 How I use sales data to increase revenue without hiring more reps
Insight
Van Voorhis: Sales failures stem from unclear expectations, not software
“What I find is the number one challenge is not really a script, a piece of software, the individual skill of a rep. It's one of these three things, one of the three poisons. The first one here, the reps don't know what they have to do to be successful. Number …”
Kyle Van Voorhis Jun 30, 2023 ▶ 4:32 How I use sales data to increase revenue without hiring more reps
Disclosure
Van Voorhis: Standard SDR expectation is 100 activities per day
“I expect SDRs to do 100 activities per day. It's my standard. Sometimes we dial that down, depending on the organization and the type of outreach we have to do, but for the most part, my general is, let's get them to a hundred activities per day.”
Kyle Van Voorhis Jun 30, 2023 ▶ 9:05 How I use sales data to increase revenue without hiring more reps
Insight
Van Voorhis: A 1:1 SDR-to-AE ratio increases CAC by idling expensive AEs
“SDRs are cheaper than AEs. So when you have the one-to-one ratio, you're, this is not full CAC, but it is impacting CAC. Your CAC is increasing because you have higher more expensive employees who are sitting around not doing demos.”
Kyle Van Voorhis Jun 30, 2023 ▶ 13:58 How I use sales data to increase revenue without hiring more reps
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