Parker: Consulting builds marquee logos that boost enterprise SaaS sales
Amanda Parker · EP 350: Toronto Based SaaS Doing $25k MRR with 10 Clients with Amanda Parker · Jul 9, 2016 · at 7:45
Amanda Parker discusses how her background running a digital agency and doing consulting provided client credibility to launch SaaS startup Simply Insight.
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“Even if you don't necessarily have an agency model, even doing some consulting in the space that you think that there's a problem in gives you a really good entrance. And I mean, those kind of names definitely help in fundraising and absolutely help when other clients are like, well, who have you worked with in the past? And it doesn't even necessarily need to be the same business or the same product that you're selling in, but you can say, Hey, I've worked with these types of clients and I performed for them. Here's the results they got from me. So I can, you know, this gives you a good example of what I think you are going to get if you sign on to into our company.”
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Simply Insight intentionally cut $10,000 in MRR by firing low-tier accounts
“So we don't have any churn at the higher levels right now. So we originally were selling like a couple hundred bucks a month and just kind of test some things out in the market. We turned off that tab which was about 10 K per month MRR that we lost because we …”
Simply Insight raised on a convertible note with zero discount and interest
“No, it's a little bit more simple than that, so we're just doing a cap and no discount, no interest.”
Parker: Simply Insight presold client contracts before having a product
“Signed on our first client contracts before we actually even had a product, ah, in market.”
Parker: Simply Insight is growing at least 20% month-over-month
“So, so we're growing at least 20% month over month.”