Johnson: HealthLoop refuses to monetize through patients, targeting physicians instead
Todd Johnson · 741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships · Aug 4, 2017 · at 7:45
Todd Johnson, CEO of HealthLoop, discusses HealthLoop's business strategy and monetization model with Nathan Latka.
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“As a business, we've decided that we don't think the right The strategy is to monetize this through patients. While I think there's precedent for it, there's other companies that do, we sort of believe every patient deserves this. Physicians and their teams benefit by having improved quality, greater patient satisfaction, greater reputation in the community, and increasingly there are strong economic incentives, many of which were sort of spurred by the Affordable Care Act and also sort of the unaffordability of commercial insurance. To make doctors accountable. That is the business lane we've chosen.”
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