Assertion certainty 3/5 debate potential 1/5

Winter: Boostopia's annualized contract churn is around 20%

Justin Winter · From $22m Diamond Candles to $30k MRR Support SaaS · Jun 16, 2020 · at 11:39

Justin Winter, co-founder of customer support platform Boostopia, discusses customer retention and annual contract churn with Nathan Latka.

0:00 / 0:09exact quote · 9.4s
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“So, you know, right now we're probably in the you know, on an annualized basis you know, coming from the services piece, you know, we're probably like 20%, something like that.”

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More from Justin Winter

Prediction Not checkable as stated
Winter: Boostopia will flip revenue to majority software within 24 months
“And we basically have a transition plan to where over the next 24 months that basically flips.”
Justin Winter Jun 16, 2020 ▶ 8:11 From $22m Diamond Candles to $30k MRR Support SaaS
Disclosure
Justin Winter: Diamond Candles Was Bootstrapped and Exclusively DTC
“We were completely bootstrapped. We manufactured the products ourselves and you know, it was no wholesale, just direct to consumer.”
Justin Winter Jun 16, 2020 ▶ 3:47 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia's average customer spends $13k to $14k per year
“Our average customer right now with us per year spends about 13, 14,000 dollars.”
Justin Winter Jun 16, 2020 ▶ 6:44 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia generates roughly 25% of revenue from software, 75% from services
“You know, probably about 25% of revenue right now is software only. And probably about 75% is services.”
Justin Winter Jun 16, 2020 ▶ 8:03 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia generates over $30K MRR, including $10K in pure software
“So we're north of 30 K total per month, but yeah, the software only is around, around 10.”
Justin Winter Jun 16, 2020 ▶ 9:23 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia CAC is around $500 per customer
“And it's all in flux right now. That's why I don't have the like, a good solid immediate number. I believe we're probably in the like, 500 dollar range, I believe is where it's at right now.”
Justin Winter Jun 16, 2020 ▶ 16:34 From $22m Diamond Candles to $30k MRR Support SaaS
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