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Justin Winter

VP of Growth, A Pup Above · 1 appearance on the record.

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founderexecutiveoperatorinvestor@jcwinter ↗iamjustinwinter.com ↗

Justin Winter is best known for co-founding and serving as CEO of the direct-to-consumer home fragrance brand Diamond Candles, bootstrapping it to over $50 million in lifetime revenue. He later co-founded Boostopia, a customer-support operations SaaS platform backed by Jason Calacanis's LAUNCH accelerator.

10statements → 8claims → 0claims resolved → 3.6/5average certainty → 1.1/5average debate potential → ≈4.0/5argument clarity, estimated →

1 not yet assessed 7 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 2 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Justin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Justin Winter on measured tape to publish a rate. This says nothing about how they speak.

Everything Justin Winter said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Winter: Boostopia will flip revenue to majority software within 24 months
“And we basically have a transition plan to where over the next 24 months that basically flips.”
Justin Winter Jun 16, 2020 ▶ 8:11 From $22m Diamond Candles to $30k MRR Support SaaS
Disclosure
Justin Winter: Diamond Candles Was Bootstrapped and Exclusively DTC
“We were completely bootstrapped. We manufactured the products ourselves and you know, it was no wholesale, just direct to consumer.”
Justin Winter Jun 16, 2020 ▶ 3:47 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia's average customer spends $13k to $14k per year
“Our average customer right now with us per year spends about 13, 14,000 dollars.”
Justin Winter Jun 16, 2020 ▶ 6:44 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia generates roughly 25% of revenue from software, 75% from services
“You know, probably about 25% of revenue right now is software only. And probably about 75% is services.”
Justin Winter Jun 16, 2020 ▶ 8:03 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia generates over $30K MRR, including $10K in pure software
“So we're north of 30 K total per month, but yeah, the software only is around, around 10.”
Justin Winter Jun 16, 2020 ▶ 9:23 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia CAC is around $500 per customer
“And it's all in flux right now. That's why I don't have the like, a good solid immediate number. I believe we're probably in the like, 500 dollar range, I believe is where it's at right now.”
Justin Winter Jun 16, 2020 ▶ 16:34 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not publicly verifiable
Winter: Diamond Candles Scaled to $22M Revenue in Four to Five Years
“One of the challenges about scaling that company over the course of four or five years to about twenty two million a year was really growing and scaling the support operation.”
Justin Winter Jun 16, 2020 ▶ 2:06 From $22m Diamond Candles to $30k MRR Support SaaS
Disclosure
Winter: Boostopia Ran as an Agency for Two Years Before Writing Code
“So we started off for the first couple of years, basically just being an agency service almost like a kind of fractional support managers. And that's what, you know, after about two years or so led to kind of a strong point of view on a product roadmap. And we…”
Justin Winter Jun 16, 2020 ▶ 5:04 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia has slightly over 30 customers on its software
“You know, at just a little north of 30 customers.”
Justin Winter Jun 16, 2020 ▶ 8:42 From $22m Diamond Candles to $30k MRR Support SaaS
Assertion Not checkable as stated
Winter: Boostopia's annualized contract churn is around 20%
“So, you know, right now we're probably in the you know, on an annualized basis you know, coming from the services piece, you know, we're probably like 20%, something like that.”
Justin Winter Jun 16, 2020 ▶ 11:39 From $22m Diamond Candles to $30k MRR Support SaaS

Appearances (1)

EpisodeDateSpeaking time
From $22m Diamond Candles to $30k MRR Support SaaS Jun 16, 2020 11m
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