Lapchick: Free-to-paid in-app conversion was Shotfarm's biggest failure
Mike Lapchick · 1042 "We're selling the company right now" for $10m+ · Jun 1, 2018 · at 21:48
Mike Lapchick, founder of Shotfarm, reflects on his company's operational execution mistakes before agreeing to sell the business.
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“I'll tell you where we failed is in the in-app marketing. This is the biggest botched opportunity that we've, that we had was converting the free to paying users, right?”
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