Shahar Gilad

Co-Founder and CEO, SoundBetter · 1 appearance on the record.

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founderexecutiveentertainerengineersoundbetter.com ↗

In 2012, Shahar Gilad co-founded SoundBetter, an online marketplace connecting musicians with audio engineers and production talent that was acquired by Spotify in 2019 and bought back in 2021. He previously worked as a touring musician and producer, and in product marketing at Apple and Waves Audio.

7statements → 2claims → 0claims resolved → 3.86/5average certainty → 1.29/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Shahar argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Shahar Gilad on measured tape to publish a rate. This says nothing about how they speak.

Everything Shahar Gilad said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Product marketing means building what users want, not marketing post-product
“The key to marketing and to product marketing is, is not doing marketing that's post product, just taking, you know, being handed something and then, you know, working real hard to market it, but building something That people want and really understanding you…”
Shahar Gilad Mar 3, 2016 ▶ 2:40 The Art of Building Something From Scratch with Shahar Gilad
Insight
High-ticket service marketplaces face longer conversion cycles than standard e-commerce
“It's sort of a bit of a long play in a website or a marketplace like ours where the services are several hundred dollars per service and you know, people will discover it as a resource and then when they're ready to actually hire someone, then they're going to…”
Shahar Gilad Mar 3, 2016 ▶ 11:07 The Art of Building Something From Scratch with Shahar Gilad
Assertion Not checkable as stated
SoundBetter reached an $800k run rate in June 2015 with two people
“Well, we're at 800 K as of June, 2015, a yearly run rate, which is pretty exciting for us. Cause we're a two person team.”
Shahar Gilad Mar 3, 2016 ▶ 4:28 The Art of Building Something From Scratch with Shahar Gilad
Disclosure
SoundBetter charges service providers four dollars per proposal submitted
“It's about four dollars per proposal right now.”
Shahar Gilad Mar 3, 2016 ▶ 7:07 The Art of Building Something From Scratch with Shahar Gilad
Disclosure
SoundBetter takes a five percent fee from providers on completed jobs
“And then if the job actually closes, you know, you pay this person, you hire them, and then you close the job, they'll give us an additional five percent of the job value.”
Shahar Gilad Mar 3, 2016 ▶ 7:16 The Art of Building Something From Scratch with Shahar Gilad
Disclosure
SoundBetter's primary top-of-funnel acquisition channel is organic search
“Our main top of funnel channel is organic traffic.”
Shahar Gilad Mar 3, 2016 ▶ 8:02 The Art of Building Something From Scratch with Shahar Gilad
Assertion Not checkable as stated
SoundBetter reached nearly 30,000 monthly unique visitors by March 2016
“Close to 30,000 as of right now and growing every month.”
Shahar Gilad Mar 3, 2016 ▶ 8:16 The Art of Building Something From Scratch with Shahar Gilad

Appearances (1)

EpisodeDateSpeaking time
The Art of Building Something From Scratch with Shahar Gilad Mar 3, 2016 8m
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