The Ledger
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Product marketing means building what users want, not marketing post-product
“The key to marketing and to product marketing is, is not doing marketing that's post product, just taking, you know, being handed something and then, you know, working real hard to market it, but building something That people want and really understanding you…”
High-ticket service marketplaces face longer conversion cycles than standard e-commerce
“It's sort of a bit of a long play in a website or a marketplace like ours where the services are several hundred dollars per service and you know, people will discover it as a resource and then when they're ready to actually hire someone, then they're going to…”
SoundBetter reached an $800k run rate in June 2015 with two people
“Well, we're at 800 K as of June, 2015, a yearly run rate, which is pretty exciting for us. Cause we're a two person team.”
SoundBetter charges service providers four dollars per proposal submitted
“It's about four dollars per proposal right now.”
SoundBetter takes a five percent fee from providers on completed jobs
“And then if the job actually closes, you know, you pay this person, you hire them, and then you close the job, they'll give us an additional five percent of the job value.”