SoundBetter founder Shahar Gilad discusses customer acquisition strategies with host Nathan Latka.
0:00 / 0:04exact quote · 4.5s
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“Our main top of funnel channel is organic traffic.”
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More from Shahar Gilad
Insight
Product marketing means building what users want, not marketing post-product
“The key to marketing and to product marketing is, is not doing marketing that's post product, just taking, you know, being handed something and then, you know, working real hard to market it, but building something That people want and really understanding you…”
Shahar GiladMar 3, 2016▶ 2:40The Art of Building Something From Scratch with Shahar Gilad
Insight
High-ticket service marketplaces face longer conversion cycles than standard e-commerce
“It's sort of a bit of a long play in a website or a marketplace like ours where the services are several hundred dollars per service and you know, people will discover it as a resource and then when they're ready to actually hire someone, then they're going to…”
Shahar GiladMar 3, 2016▶ 11:07The Art of Building Something From Scratch with Shahar Gilad
AssertionNot checkable as stated
SoundBetter reached an $800k run rate in June 2015 with two people
“Well, we're at 800 K as of June, 2015, a yearly run rate, which is pretty exciting for us. Cause we're a two person team.”
Shahar GiladMar 3, 2016▶ 4:28The Art of Building Something From Scratch with Shahar Gilad
Disclosure
SoundBetter charges service providers four dollars per proposal submitted
“It's about four dollars per proposal right now.”
Shahar GiladMar 3, 2016▶ 7:07The Art of Building Something From Scratch with Shahar Gilad
Disclosure
SoundBetter takes a five percent fee from providers on completed jobs
“And then if the job actually closes, you know, you pay this person, you hire them, and then you close the job, they'll give us an additional five percent of the job value.”
Shahar GiladMar 3, 2016▶ 7:16The Art of Building Something From Scratch with Shahar Gilad
AssertionNot checkable as stated
SoundBetter reached nearly 30,000 monthly unique visitors by March 2016
“Close to 30,000 as of right now and growing every month.”
Shahar GiladMar 3, 2016▶ 8:16The Art of Building Something From Scratch with Shahar Gilad
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