Rod Fuentes

Founder, Nubara · 1 appearance on the record.

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Rodrigo "Rod" Fuentes is the co-founder and former CEO of ListenLoop, an account-based marketing platform acquired by Integrate in 2019. Following the acquisition, where he served as VP of Product, he founded Nubara to connect sales professionals through AI automation.

10statements → 7claims → 0claims resolved → 3.7/5average certainty → 1.3/5average debate potential →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Rod argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Rod Fuentes on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Rod Fuentes said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Fuentes: ListenLoop experiences roughly 10% monthly gross churn

“Gross churn, I'd say, is probably about, like, 10% or so on a month-to-month product.”

Rod Fuentes Dec 1, 2017 ▶ 8:46 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Assertion Not checkable as stated

Fuentes: Face-matched personalized banner ads generate 30x average CTR

“I can do an ad that, you know, shows my face and your face together in an ad just for you that follows you around the web. And man, that gets some attention, you know, like, thirty-time average click-through rates, and because we sell to marketers touting this…”

Rod Fuentes Dec 1, 2017 ▶ 6:17 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Insight

Fuentes: Annual SaaS contracts trade product feedback for upfront financing

“The length of your SaaS contract is a tool that you should use. It's a tool either for financing, in which case you should use annual contracts, get money up front, and you could use that for growth, right? However, the penalty you pay for using the tool on th…”

Rod Fuentes Dec 1, 2017 ▶ 10:25 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Assertion Not checkable as stated

Fuentes: ListenLoop's 80% long-tail clients start around $400/month

“Probably on average, we probably get clients who, you know, the 80% long tail is maybe 400 dollars a month in terms of where they're starting off.”

Rod Fuentes Dec 1, 2017 ▶ 3:07 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Assertion Not checkable as stated

Fuentes: ListenLoop raised $2M total and achieved cash-flow positivity

“So we raised capital in 2015 was our last raise, a total of two million up to that point. And you know, it was a seed round and we've been pretty much cashflow positive for the last year.”

Rod Fuentes Dec 1, 2017 ▶ 5:08 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Assertion Not checkable as stated

Fuentes: ListenLoop generates between $65K and $130K in MRR

“No, that's accurate, but over. Between that and double.”

Rod Fuentes Dec 1, 2017 ▶ 6:04 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Assertion Not checkable as stated

Fuentes: ListenLoop's customer acquisition cost is around $700

“Oh, cost per customer probably comes in at around 700 dollars, I think, to actually close it out.”

Rod Fuentes Dec 1, 2017 ▶ 7:11 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Disclosure

ListenLoop charges from $99/month up to Fortune 100 tiers

“So we make money by selling software access to this platform. And you know, we started at 99 dollars a month, so very SAS friendly, very S&B friendly, all the way to large corporate, you know, Fortune 100 companies.”

Rod Fuentes Dec 1, 2017 ▶ 2:30 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Assertion Not checkable as stated

Fuentes: ListenLoop serves about 160 customers

“About a 160 something at this point.”

Rod Fuentes Dec 1, 2017 ▶ 4:53 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Disclosure

Fuentes: ListenLoop has six full-time employees and is engineering-heavy

“So we're six full times. It's very engineering heavy at this point. And we just started hiring. We just brought on another UX UI person and someone to help me out with support and sales and marketing.”

Rod Fuentes Dec 1, 2017 ▶ 13:47 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product

Appearances (1)

Episode	Date	Speaking time
860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product	Dec 1, 2017	7m

Rod Fuentes

The record, in short

How they sound: not measured why? →

Appearances (1)

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