The Ledger
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Fuentes: ListenLoop experiences roughly 10% monthly gross churn
“Gross churn, I'd say, is probably about, like, 10% or so on a month-to-month product.”
Fuentes: Face-matched personalized banner ads generate 30x average CTR
“I can do an ad that, you know, shows my face and your face together in an ad just for you that follows you around the web. And man, that gets some attention, you know, like, thirty-time average click-through rates, and because we sell to marketers touting this…”
Fuentes: Annual SaaS contracts trade product feedback for upfront financing
“The length of your SaaS contract is a tool that you should use. It's a tool either for financing, in which case you should use annual contracts, get money up front, and you could use that for growth, right? However, the penalty you pay for using the tool on th…”
Fuentes: ListenLoop's 80% long-tail clients start around $400/month
“Probably on average, we probably get clients who, you know, the 80% long tail is maybe 400 dollars a month in terms of where they're starting off.”
Fuentes: ListenLoop raised $2M total and achieved cash-flow positivity
“So we raised capital in 2015 was our last raise, a total of two million up to that point. And you know, it was a seed round and we've been pretty much cashflow positive for the last year.”
Fuentes: ListenLoop generates between $65K and $130K in MRR
“No, that's accurate, but over. Between that and double.”
Fuentes: ListenLoop's customer acquisition cost is around $700
“Oh, cost per customer probably comes in at around 700 dollars, I think, to actually close it out.”