Rod Fuentes is the co-founder and CEO of ListenLoop, an account-based marketing advertising platform, speaking to Nathan Latka about customer traction.
0:00 / 0:02exact quote · 2.8s
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“About a 160 something at this point.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
“Gross churn, I'd say, is probably about, like, 10% or so on a month-to-month product.”
Rod FuentesDec 1, 2017▶ 8:46860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
AssertionNot checkable as stated
Fuentes: Face-matched personalized banner ads generate 30x average CTR
“I can do an ad that, you know, shows my face and your face together in an ad just for you that follows you around the web. And man, that gets some attention, you know, like, thirty-time average click-through rates, and because we sell to marketers touting this…”
Rod FuentesDec 1, 2017▶ 6:17860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
Insight
Fuentes: Annual SaaS contracts trade product feedback for upfront financing
“The length of your SaaS contract is a tool that you should use. It's a tool either for financing, in which case you should use annual contracts, get money up front, and you could use that for growth, right? However, the penalty you pay for using the tool on th…”
Rod FuentesDec 1, 2017▶ 10:25860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
AssertionNot checkable as stated
Fuentes: ListenLoop's 80% long-tail clients start around $400/month
“Probably on average, we probably get clients who, you know, the 80% long tail is maybe 400 dollars a month in terms of where they're starting off.”
Rod FuentesDec 1, 2017▶ 3:07860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
AssertionNot checkable as stated
Fuentes: ListenLoop raised $2M total and achieved cash-flow positivity
“So we raised capital in 2015 was our last raise, a total of two million up to that point. And you know, it was a seed round and we've been pretty much cashflow positive for the last year.”
Rod FuentesDec 1, 2017▶ 5:08860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
AssertionNot checkable as stated
Fuentes: ListenLoop generates between $65K and $130K in MRR
“No, that's accurate, but over. Between that and double.”
Rod FuentesDec 1, 2017▶ 6:04860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
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