Neil Napier

Founder & CEO, Kyvio · 1 appearance on the record.

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Neil Napier is a bootstrapped software entrepreneur who builds all-in-one marketing, funnel-building, and automation tools for online businesses. He is best known as the founder of KV Social and Kyvio, having launched digital marketing products including Mailvio, Funnelvio, and ChatGorilla.

10statements → 2claims → 0claims resolved → 4/5average certainty → 1.4/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 7 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Neil argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Neil Napier on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Neil Napier said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Napier: All-in-one marketing tools outperform stitched-together point solutions

“We found that the best way to offer value to people is to bring them all under one roof, but not just bring them all together, actually make them talk to each other, because yeah, there are companies out there doing it, but they are not, the tools by themselve…”

Neil Napier May 22, 2019 ▶ 4:02 1397 How He Plans to Solve 12% Churn

Assertion Not checkable as stated

Napier: Kyvio monthly churn is up to 12%

“So, chain at the moment is rather high. I mean, it's up to 12% every month, month after month.”

Neil Napier May 22, 2019 ▶ 7:43 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio is modularizing its platform into standalone sellable apps

“So something that we are working towards now is modularization within our platform so that each one application can exist without the other. And can still be sellable without the other. So that's absolutely been the goal.”

Neil Napier May 22, 2019 ▶ 10:21 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio has nearly 6,000 total customers and 500 recurring subscribers

“So we're sitting at close to 6000 overall customers at the moment. And we have about 500 recurring customers or so right now.”

Neil Napier May 22, 2019 ▶ 7:01 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio converts about 35% of trial users to paid

“So we have about 35% at the moment converting to paid customer for the first time.”

Neil Napier May 22, 2019 ▶ 12:43 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio generates approximately $70 per month per subscriber

“So the average customer at the moment, I was looking at my numbers today before getting on the call per month it's about 70 dollars or so.”

Neil Napier May 22, 2019 ▶ 4:56 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio is completely bootstrapped without outside capital

“It's absolutely bootstrapped.”

Neil Napier May 22, 2019 ▶ 6:30 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio spends $4k to $5k monthly on marketing and design

“So about 20% of our monthly cost is going towards marketing efforts, or I would say design efforts as well, because that supports the marketing. So we've got about approximately, I would say four or 5000 dollars a month or so going towards that.”

Neil Napier May 22, 2019 ▶ 12:10 1397 How He Plans to Solve 12% Churn

Disclosure

Napier: Kyvio generates 100 to 200 new trials per month

“That gives us about A hundred, a 150 new trials a month in a bad month and a couple of hundred in a good month.”

Neil Napier May 22, 2019 ▶ 12:27 1397 How He Plans to Solve 12% Churn

Assertion Not checkable as stated

Napier: About $300k of Kyvio's $400k launch revenue was lifetime deals

“No, some came in on monthly, but mostly, as I mentioned, were on lifetime. So out of that 400, about, you know, 300 thousand was, I think, lifetime.”

Neil Napier May 22, 2019 ▶ 16:22 1397 How He Plans to Solve 12% Churn

Appearances (1)

Episode	Date	Speaking time
1397 How He Plans to Solve 12% Churn	May 22, 2019	8m

Neil Napier

The record, in short

How they sound: not measured why? →

Appearances (1)

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