The Ledger
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Napier: All-in-one marketing tools outperform stitched-together point solutions
“We found that the best way to offer value to people is to bring them all under one roof, but not just bring them all together, actually make them talk to each other, because yeah, there are companies out there doing it, but they are not, the tools by themselve…”
Napier: Kyvio monthly churn is up to 12%
“So, chain at the moment is rather high. I mean, it's up to 12% every month, month after month.”
Napier: Kyvio is modularizing its platform into standalone sellable apps
“So something that we are working towards now is modularization within our platform so that each one application can exist without the other. And can still be sellable without the other. So that's absolutely been the goal.”
Napier: Kyvio has nearly 6,000 total customers and 500 recurring subscribers
“So we're sitting at close to 6000 overall customers at the moment. And we have about 500 recurring customers or so right now.”
Napier: Kyvio converts about 35% of trial users to paid
“So we have about 35% at the moment converting to paid customer for the first time.”
Napier: Kyvio generates approximately $70 per month per subscriber
“So the average customer at the moment, I was looking at my numbers today before getting on the call per month it's about 70 dollars or so.”
Napier: Kyvio spends $4k to $5k monthly on marketing and design
“So about 20% of our monthly cost is going towards marketing efforts, or I would say design efforts as well, because that supports the marketing. So we've got about approximately, I would say four or 5000 dollars a month or so going towards that.”