Disclosure certainty 4/5 debate potential 1/5

Napier: Kyvio generates 100 to 200 new trials per month

Neil Napier · 1397 How He Plans to Solve 12% Churn · May 22, 2019 · at 12:27

Neil Napier, founder of Kyvio, discusses free trial acquisition volume with host Nathan Latka.

0:00 / 0:06exact quote · 7.0s
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“That gives us about A hundred, a 150 new trials a month in a bad month and a couple of hundred in a good month.”

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More from Neil Napier

Insight
Napier: All-in-one marketing tools outperform stitched-together point solutions
“We found that the best way to offer value to people is to bring them all under one roof, but not just bring them all together, actually make them talk to each other, because yeah, there are companies out there doing it, but they are not, the tools by themselve…”
Neil Napier May 22, 2019 ▶ 4:02 1397 How He Plans to Solve 12% Churn
Assertion Not checkable as stated
Napier: Kyvio monthly churn is up to 12%
“So, chain at the moment is rather high. I mean, it's up to 12% every month, month after month.”
Neil Napier May 22, 2019 ▶ 7:43 1397 How He Plans to Solve 12% Churn
Disclosure
Napier: Kyvio is modularizing its platform into standalone sellable apps
“So something that we are working towards now is modularization within our platform so that each one application can exist without the other. And can still be sellable without the other. So that's absolutely been the goal.”
Neil Napier May 22, 2019 ▶ 10:21 1397 How He Plans to Solve 12% Churn
Disclosure
Napier: Kyvio has nearly 6,000 total customers and 500 recurring subscribers
“So we're sitting at close to 6000 overall customers at the moment. And we have about 500 recurring customers or so right now.”
Neil Napier May 22, 2019 ▶ 7:01 1397 How He Plans to Solve 12% Churn
Disclosure
Napier: Kyvio converts about 35% of trial users to paid
“So we have about 35% at the moment converting to paid customer for the first time.”
Neil Napier May 22, 2019 ▶ 12:43 1397 How He Plans to Solve 12% Churn
Disclosure
Napier: Kyvio generates approximately $70 per month per subscriber
“So the average customer at the moment, I was looking at my numbers today before getting on the call per month it's about 70 dollars or so.”
Neil Napier May 22, 2019 ▶ 4:56 1397 How He Plans to Solve 12% Churn
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