Insight
Small teams should pre-validate with prototypes instead of fast-building and pivoting
“I know a lot of people like to build something as quickly as possible and then pivot when it doesn't work. I'd rather build something that I'm pretty sure it's going to work, especially because I don't have a huge teams of people either. It's usually just me a…”
Insight
Designers won't pay for handoff tools unless their clients want them
“Ultimately designers have to pay for this new tool, but clients have to want to use it or else designers won't pay.”
Disclosure
Bruny-Groth considers profit-sharing to avoid upfront SaaS development costs
“And one of the things I'm majorly considering is actually a partnership to build this. So where there's profit sharing and kind of not have to pay that upfront cost of development.”
Disclosure
Logo Package pays affiliates 30% to 40% commission on sales
“For all of my affiliates, I'm between 30 and 40% just to keep them motivated and wanting to promote it.”
Assertion Not checkable as stated
Logo Geek affiliate partnership drove $20,000 in Logo Package sales
“The amount of sales that have come from Ian from Logo Geek is 20,000 dollars.”
Assertion Not checkable as stated
Logo Package Express has generated approximately $180,000 in lifetime sales
“The total sales is right around 175,000, and then that first version sold about 5000. So 180 is very close to the lifetime sales so far.”
Assertion Not checkable as stated
Logo Package Express cuts logo export time from an hour to minutes
“They need to create logo files for their clients when they're done with a logo design project, and it can take anywhere from 45 minutes to an hour or more, and logo package express is a piece of software that gets it done in about three to five minutes.”
Disclosure
Logo Package operates as a one-time purchase Adobe Illustrator extension
“The revenue model is essentially, it's a one-time purchase for the software. It's an extension for Adobe Illustrator. And basically, it's just getting new customers to come in and buy is the main way that revenue grows.”
Assertion Not checkable as stated
Initial Logo Package Express extension cost about $5,000 to develop
“It was about 5000 dollars to do the development.”
Assertion Not checkable as stated
Updated Logo Package Express extension cost around $15,000 to build
“But most recently I'm about to launch a new version of the extension actually. And that was more, that was closer to 15,000 dollars for all of that work.”
Disclosure
Logo Package extension typically sells for $79 through affiliate discounts
“The price of the extension is 99 dollars, but I typically sell it for about 79 dollars because I give that deal to a lot of my affiliates.”
Assertion Not checkable as stated
Logo Package Express has sold 2,426 copies of its Illustrator extension
“Overall, the extension has sold 2426 copies.”
Assertion Not checkable as stated
75% of surveyed designers expressed willingness to pay for new portal
“Would you be willing to pay for this? That was my first question. Would you be willing to pay for this? And about 75% of the people I interviewed said they would.”
