Assertion certainty 4/5 debate potential 1/5

75% of surveyed designers expressed willingness to pay for new portal

Michael Bruny-Groth · LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP · Aug 14, 2020 · at 15:42

Michael Bruny-Groth, founder of Logo Package, explains his customer discovery and willingness-to-pay validation process for his new SaaS product.

0:00 / 0:08exact quote · 8.7s
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“Would you be willing to pay for this? That was my first question. Would you be willing to pay for this? And about 75% of the people I interviewed said they would.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Michael Bruny-Groth

Insight
Small teams should pre-validate with prototypes instead of fast-building and pivoting
“I know a lot of people like to build something as quickly as possible and then pivot when it doesn't work. I'd rather build something that I'm pretty sure it's going to work, especially because I don't have a huge teams of people either. It's usually just me a…”
Michael Bruny-Groth Aug 14, 2020 ▶ 11:39 LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP
Insight
Designers won't pay for handoff tools unless their clients want them
“Ultimately designers have to pay for this new tool, but clients have to want to use it or else designers won't pay.”
Michael Bruny-Groth Aug 14, 2020 ▶ 10:43 LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP
Disclosure
Bruny-Groth considers profit-sharing to avoid upfront SaaS development costs
“And one of the things I'm majorly considering is actually a partnership to build this. So where there's profit sharing and kind of not have to pay that upfront cost of development.”
Michael Bruny-Groth Aug 14, 2020 ▶ 16:29 LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP
Disclosure
Logo Package pays affiliates 30% to 40% commission on sales
“For all of my affiliates, I'm between 30 and 40% just to keep them motivated and wanting to promote it.”
Michael Bruny-Groth Aug 14, 2020 ▶ 6:00 LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP
Assertion Not checkable as stated
Logo Geek affiliate partnership drove $20,000 in Logo Package sales
“The amount of sales that have come from Ian from Logo Geek is 20,000 dollars.”
Michael Bruny-Groth Aug 14, 2020 ▶ 6:47 LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP
Assertion Not checkable as stated
Logo Package Express has generated approximately $180,000 in lifetime sales
“The total sales is right around 175,000, and then that first version sold about 5000. So 180 is very close to the lifetime sales so far.”
Michael Bruny-Groth Aug 14, 2020 ▶ 9:04 LogoPackage Sells $80k One Time To Fuel New SaaS Tool MVP
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