Michael Barnett

Founder and CEO, InGo · 1 appearance on the record.

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Michael Barnett founded InGo, a SaaS event-marketing and attendee advocacy platform that drives conference registration through peer-to-peer social referrals. Before launching InGo, he worked in political grassroots organizing and digital strategy, speaking internationally on leveraging social media to build community support.

13statements → 10claims → 0claims resolved → 3.92/5average certainty → 1.15/5average debate potential →

10 not checkable as stated how the 10 claims stand · each chip opens the sources

2 predictions · 8 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 0 are resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michael argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michael Barnett on measured tape to publish a rate. This says nothing about how they speak.

What they said13 Episodes1

Everything Michael Barnett said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

One-fifth of the world's biggest events used Ingo in 2019

“So in 2019, one fifth of the biggest events in the world used us for to do that.”

Michael Barnett Jun 16, 2021 ▶ 4:06 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Prediction Not checkable as stated

A $5M raise would scale Ingo to 2,000 customers and $25M ARR

“Five million gets us an additional give or take 2000 customers that gets us to the place where we're generating about twenty-five million a month in twenty-five million a year in revenue.”

Michael Barnett Jun 16, 2021 ▶ 11:56 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo's revenue dropped to zero during COVID shutdowns

“Revenue went to zero. Events went to zero. Everything shut down which was a horrible experience, terrifying.”

Michael Barnett Jun 16, 2021 ▶ 1:50 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Disclosure

Ingo charges enterprise customers $1 per member annually

“They're paying a dollar a member. So per year. So, you know, imagine subscriber a year, basically in, you know, in the podcast world would be what they're paying.”

Michael Barnett Jun 16, 2021 ▶ 2:48 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo's average customer pays $20,000 per year

“No, the average customer is paying and it's per member per year. Sorry. But the average customer is at 20,000 dollars a year and going up.”

Michael Barnett Jun 16, 2021 ▶ 3:28 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo raised $2M in 2015 and achieved profitability

“We raised a cap in, we raised about two million bucks in 2015 and then became profitable and now are quite profitable.”

Michael Barnett Jun 16, 2021 ▶ 5:14 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo serves about 80 communities, adding one weekly

“There's about 80, we call them communities. We got about 80 communities in-house and then we keep adding about one a week now, one every yeah, one a week”

Michael Barnett Jun 16, 2021 ▶ 7:50 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo closes about 40% of its sales meetings

“40% of the meetings we take close.”

Michael Barnett Jun 16, 2021 ▶ 8:28 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Disclosure

Ingo has received inbound acquisition inquiries and funding interest

“Well, we've had a lot of reach out over the last few months. And so we've been growing quickly and kind of holding off those conversations and also talking to funding sources as well, but we'll see what happens.”

Michael Barnett Jun 16, 2021 ▶ 10:32 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Prediction Not checkable as stated

Ingo projects reaching nearly $2M in revenue this year

“Yeah, we'll get, we'll, we'll get there. We'll get to somewhere near two million.”

Michael Barnett Jun 16, 2021 ▶ 12:27 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo turned 200 email invites into 4,000 event attendees

“We launched an event. On virtual events in April, like third, third of last year. And we went, we emailed out, got 200 people. Those 200 people used Ingo and got us another 4000 people to go to our events.”

Michael Barnett Jun 16, 2021 ▶ 13:15 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Assertion Not checkable as stated

Ingo reached five million global attendees through 2019

“Did that, grew that all the way through 2019, five million attendees globally.”

Michael Barnett Jun 16, 2021 ▶ 4:59 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Disclosure

Ingo operates with an 11-person team split between product and sales

“There's 11 of us now about half product, half sales and marketing.”

Michael Barnett Jun 16, 2021 ▶ 5:45 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Appearances (1)

Episode	Date	Speaking time
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees	Jun 16, 2021	9m

Michael Barnett

The record, in short

How they sound: not measured why? →

Appearances (1)

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