Ingo charges enterprise customers $1 per member annually
Michael Barnett · Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees · Jun 16, 2021 · at 2:48
Michael Barnett, founder and CEO of Ingo, explains Ingo's SaaS pricing model to Nathan Latka following the company's pivot to community advocacy software.
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“They're paying a dollar a member. So per year. So, you know, imagine subscriber a year, basically in, you know, in the podcast world would be what they're paying.”
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More from Michael Barnett
One-fifth of the world's biggest events used Ingo in 2019
“So in 2019, one fifth of the biggest events in the world used us for to do that.”
A $5M raise would scale Ingo to 2,000 customers and $25M ARR
“Five million gets us an additional give or take 2000 customers that gets us to the place where we're generating about twenty-five million a month in twenty-five million a year in revenue.”
Ingo's revenue dropped to zero during COVID shutdowns
“Revenue went to zero. Events went to zero. Everything shut down which was a horrible experience, terrifying.”
Ingo's average customer pays $20,000 per year
“No, the average customer is paying and it's per member per year. Sorry. But the average customer is at 20,000 dollars a year and going up.”