Assertion certainty 4/5 debate potential 1/5

Ingo reached five million global attendees through 2019

Michael Barnett · Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees · Jun 16, 2021 · at 4:59

Michael Barnett, founder and CEO of Ingo, discusses the growth trajectory of his event marketing platform prior to the COVID-19 pandemic.

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“Did that, grew that all the way through 2019, five million attendees globally.”

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More from Michael Barnett

Assertion Not checkable as stated
One-fifth of the world's biggest events used Ingo in 2019
“So in 2019, one fifth of the biggest events in the world used us for to do that.”
Michael Barnett Jun 16, 2021 ▶ 4:06 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
Prediction Not checkable as stated
A $5M raise would scale Ingo to 2,000 customers and $25M ARR
“Five million gets us an additional give or take 2000 customers that gets us to the place where we're generating about twenty-five million a month in twenty-five million a year in revenue.”
Michael Barnett Jun 16, 2021 ▶ 11:56 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
Assertion Not checkable as stated
Ingo's revenue dropped to zero during COVID shutdowns
“Revenue went to zero. Events went to zero. Everything shut down which was a horrible experience, terrifying.”
Michael Barnett Jun 16, 2021 ▶ 1:50 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
Disclosure
Ingo charges enterprise customers $1 per member annually
“They're paying a dollar a member. So per year. So, you know, imagine subscriber a year, basically in, you know, in the podcast world would be what they're paying.”
Michael Barnett Jun 16, 2021 ▶ 2:48 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
Assertion Not checkable as stated
Ingo's average customer pays $20,000 per year
“No, the average customer is paying and it's per member per year. Sorry. But the average customer is at 20,000 dollars a year and going up.”
Michael Barnett Jun 16, 2021 ▶ 3:28 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
Assertion Not checkable as stated
Ingo raised $2M in 2015 and achieved profitability
“We raised a cap in, we raised about two million bucks in 2015 and then became profitable and now are quite profitable.”
Michael Barnett Jun 16, 2021 ▶ 5:14 Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees
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