Matt Shook

Founder & CEO, JuiceLand · 1 appearance on the record.

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Matt Shook founded JuiceLand in Austin, Texas, in 2011 after previously operating Daily Juice. Under his leadership, the company expanded across Texas, serving fresh juices, smoothies, and plant-based food.

10statements → 5claims → 0claims resolved → 4.2/5average certainty → 1.3/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 opinion · 4 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said10 Episodes1

Everything Matt Shook said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Shook: JuiceLand has never looked at demographic data for site selection

“I've never looked at demographics once.”

Matt Shook Jun 8, 2016 ▶ 8:59 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Assertion Not checkable as stated

JuiceLand cost of goods is approximately 40%

“The cost of goods is about 40%.”

Matt Shook Jun 8, 2016 ▶ 6:20 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Assertion Not checkable as stated

JuiceLand did roughly $10 million in 2015 sales

“2015, I think we did, like, something like around, like, I don't know, maybe, you know, ten million dollars in sales between all, like, 14 stores, 15 stores.”

Matt Shook Jun 8, 2016 ▶ 5:24 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Disclosure

Shook: JuiceLand is entirely bootstrapped with zero outside capital

“I've never raised any capital from an outside source. It's all bootstrapped.”

Matt Shook Jun 8, 2016 ▶ 8:13 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Disclosure

Shook: First JuiceLand shop cost $15,000 funded by founders' mothers

“My first shop, I opened for 15,000 dollars with a friend of mine. Our moms gave us money.”

Matt Shook Jun 8, 2016 ▶ 8:23 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Assertion Not checkable as stated

Shook: JuiceLand Frost Tower hit $7,000 in single-day sales

“Well, yeah, so Frost Tower, 7000 dollars in sales today.”

Matt Shook Jun 8, 2016 ▶ 3:20 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Assertion Not checkable as stated

Shook: JuiceLand Frost Tower is lowest-performing weekend store

“But no, but literally, our Frost Tower downtown store is the lowest performing store in the company on the weekends.”

Matt Shook Jun 8, 2016 ▶ 3:48 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Assertion Not checkable as stated

JuiceLand reached 275 employees across 16 locations in 2015

“We have 275 employees, 14 locations in Austin, one in Houston, one in Brooklyn.”

Matt Shook Jun 8, 2016 ▶ 5:18 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Disclosure

Shook: JuiceLand does not use a franchise model

“There is no franchise model.”

Matt Shook Jun 8, 2016 ▶ 9:13 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Opinion

Shook: Tim League and Tito Beveridge Are Most Admired CEOs

“The CEO that I love and admire the most, oh, it's a tie between Tim League at the Alamo Drafthouse and Tito Beverage at Tito's. Those two guys I admire the most, I think.”

Matt Shook Jun 8, 2016 ▶ 12:54 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook

Appearances (1)

Episode	Date	Speaking time
He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt	Jun 8, 2016	6m

Matt Shook

Appearances (1)

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