The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Shook: JuiceLand has never looked at demographic data for site selection
“I've never looked at demographics once.”
Matt Shook Jun 8, 2016 ▶ 8:59 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
JuiceLand cost of goods is approximately 40%
“The cost of goods is about 40%.”
Matt Shook Jun 8, 2016 ▶ 6:20 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
JuiceLand did roughly $10 million in 2015 sales
“2015, I think we did, like, something like around, like, I don't know, maybe, you know, ten million dollars in sales between all, like, 14 stores, 15 stores.”
Matt Shook Jun 8, 2016 ▶ 5:24 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Disclosure
Shook: JuiceLand is entirely bootstrapped with zero outside capital
“I've never raised any capital from an outside source. It's all bootstrapped.”
Matt Shook Jun 8, 2016 ▶ 8:13 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Disclosure
Shook: First JuiceLand shop cost $15,000 funded by founders' mothers
“My first shop, I opened for 15,000 dollars with a friend of mine. Our moms gave us money.”
Matt Shook Jun 8, 2016 ▶ 8:23 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
Shook: JuiceLand Frost Tower hit $7,000 in single-day sales
“Well, yeah, so Frost Tower, 7000 dollars in sales today.”
Matt Shook Jun 8, 2016 ▶ 3:20 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
Shook: JuiceLand Frost Tower is lowest-performing weekend store
“But no, but literally, our Frost Tower downtown store is the lowest performing store in the company on the weekends.”
Matt Shook Jun 8, 2016 ▶ 3:48 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
JuiceLand reached 275 employees across 16 locations in 2015
“We have 275 employees, 14 locations in Austin, one in Houston, one in Brooklyn.”
Matt Shook Jun 8, 2016 ▶ 5:18 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Disclosure
Shook: JuiceLand does not use a franchise model
“There is no franchise model.”
Matt Shook Jun 8, 2016 ▶ 9:13 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Opinion
Shook: Tim League and Tito Beveridge Are Most Admired CEOs
“The CEO that I love and admire the most, oh, it's a tie between Tim League at the Alamo Drafthouse and Tito Beverage at Tito's. Those two guys I admire the most, I think.”
Matt Shook Jun 8, 2016 ▶ 12:54 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
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