Disclosure certainty 5/5 debate potential 1/5

Shook: JuiceLand does not use a franchise model

Matt Shook · He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook · Jun 8, 2016 · at 9:13

Matt Shook is the founder of JuiceLand, discussing the company's retail ownership structure.

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“There is no franchise model.”

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More from Matt Shook

Disclosure
Shook: JuiceLand has never looked at demographic data for site selection
“I've never looked at demographics once.”
Matt Shook Jun 8, 2016 ▶ 8:59 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
JuiceLand cost of goods is approximately 40%
“The cost of goods is about 40%.”
Matt Shook Jun 8, 2016 ▶ 6:20 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
JuiceLand did roughly $10 million in 2015 sales
“2015, I think we did, like, something like around, like, I don't know, maybe, you know, ten million dollars in sales between all, like, 14 stores, 15 stores.”
Matt Shook Jun 8, 2016 ▶ 5:24 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Disclosure
Shook: JuiceLand is entirely bootstrapped with zero outside capital
“I've never raised any capital from an outside source. It's all bootstrapped.”
Matt Shook Jun 8, 2016 ▶ 8:13 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Disclosure
Shook: First JuiceLand shop cost $15,000 funded by founders' mothers
“My first shop, I opened for 15,000 dollars with a friend of mine. Our moms gave us money.”
Matt Shook Jun 8, 2016 ▶ 8:23 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
Assertion Not checkable as stated
Shook: JuiceLand Frost Tower hit $7,000 in single-day sales
“Well, yeah, so Frost Tower, 7000 dollars in sales today.”
Matt Shook Jun 8, 2016 ▶ 3:20 He's Buildling Billion Dollar Juicing Empire, 16 JuiceLand Locations Already, EP 268: Matt Shook
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